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How do you build a brand to last? It's about evolution, not revolution. This week in Fast Company, CCO Alex Moulton on why the era of the big rebrand needs to end. 

Fast Company: How do you build a brand to last? It's about evolution, not revolution.

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Signal to Noise: Alex Moulton on Designing for Longevity

Graphic Design USA: An Interview with Alex Moulton and Rosie Garschina 

"Brand strategy is about codifying a client’s gut feeling. You do the due diligence to explore relevant positioning so that when you arrive at the final product the client says: ‘this is it.’"


How Brand Strategy Works: Mika Saulitis on The Futur with Chris Do

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Insights and inspirations from our studio

Semi-serifs and beyond: ECD Rosie Garschina weighs in on type trends to come in 2024. Read 

Will AI steal all the fun jobs?...And other burning questions. Art Director Lili Emtiaz talks with Creative Technologist David Conklin about the potential pitfalls, hopes and fears surrounding the burgeoning tech category.

AI vs. Creative Industry: Will Robots Steal All the Fun Jobs?

Can AI build brands? Chief Creative Officer Alex Moulton puts ChatGPT, a new language-generation software, to the test and gets fascinating results.

Type trends for 2024 every designer needs to know about

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AI vs. Creative Industry: Will Robots Steal All the Fun Jobs?

Can I Use ChatGPT as a Tool for Branding?

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