Montage

Making people's lives better along every step of their financial journey

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Tech

Betterment

Launching and evolving the world's largest streaming platform

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Media

Disney+

Introducing a vibrant new streaming platform for pop culture entertainment

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Mixible

Articulating a new strategic path forward for the modern furniture and decor brand

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Commerce

west elm

Reinvigorating the iconic brand with a spirit that’s equal parts risky and rewarding

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Designing the UN's blueprint to achieve a better and more sustainable future

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Culture

United Nations

Elliott Chaffer, Executive Creative Director at Trollbäck+Company, talks us through his creative process and how he uses references to inspire creativity, communicate ideas and connect with people.

"It’s not where you take things from - it’s where you take them to."


"Every idea is a juxtaposition. That’s it. A juxtaposition of existing concepts."

"To spark my creativity…I often re-use pieces from my other works…basically collaging my own stuff…"

"I absolutely believe my best work lies ahead of me, and lies in the work I’m absolutely on fire to steal from."


"Nothing of me is original. I am the combined effort of everyone I’ve ever known."


"Don’t bother concealing your thievery - celebrate it if you feel like it."

Stealing Dreams: The Art of Pulling References

Building brands has a lot in common with making movies – they both require emotional, evocative, compelling stories to succeed. Executive Director of Creative Strategy Bo Bishop writes about how having a background in filmmaking is his “secret sauce” for articulating strategy.

A branding and design
studio empowering
cultural change

Stealing Dreams: The Art of Pulling References

Five Films That Inspire Me as a Strategist

New York

Stockholm

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A branding and design studio empowering cultural change

Stealing Dreams: The Art of Pulling References

Five Films That Inspire Me as a Strategist

New York

Stockholm

Get our newsletter

A branding and design
studio empowering
cultural change