transparent layer
Tröllback+Company Logo


NatGeo x GSK Chasing Genius


Produce branded content for GSK Consumer Healthcare brands that tie into the world of NatGeo’s first scripted series “Genius,” which chronicles the life and work of Albert Einstein.


Craft and animate a series of stylized worlds linking Einstein’s work and philosophies to GSK scientific research in a way that feels informative, engaging, and native to the network.


A breakthrough co-branded campaign promoting GSK’s support of NatGeo’s “Chasing Genius” crowdsourcing initiative to enact global change.

NatGeo x GSK Chasing Genius Albert Einstein
NatGeo x GSK Chasing Genius Excedrin equations
NatGeo x GSK Chasing Genius Sensimist dots

Branded Worlds

We looked to Einstein to forge connections between NatGeo’s “Genius” and GSK products.

Each brand was assigned a quote from Einstein that offered insight into how his mind worked. From the far reaches of space to subatomic particles, we pivoted from Einstein’s genius to the genius of GSK brands in unique, stylized worlds: blueprint universes, the pages of a sketchbook, and the depths of a chalkboard.

NatGeo x GSK Chasing Genius Campaign
NatGeo x GSK Chasing Genius Albert Einstein
NatGeo x GSK Chasing Genius Microsite

Integrated Campaign

The campaign also drove engagement for a greater social cause.

In addition to broadcast advertising for “Genius,” our spots lived on NatGeo’s “Chasing Genius” website, co-sponsored by GSK Consumer Healthcare. “Chasing Genius” is a digital hub soliciting ideas from fans to help solve global issues of sustainability, healthcare, and poverty. The partnership and social initiative reflect a growing industry trend to move beyond traditional advertising, engage with audiences, and promote meaningful social change.


Graphic Design –– Animation –– CGI –– Copywriting –– Illustration –– Editing –– Music Supervision –– Post-Production

New business inquiries.

How can we help?

NYC 09:36

STK 03:36

LA 06:36

New York

88 Pine St, 18th Floor
NY, NY 10005

+1 212 529 1010


Fridhemsgatan 53
112 46 Stockholm

+46 733 889 915

Get our newsletter

Sign up for updates,

insights, and inspirations

from our studio.

2024 © Trollbäck+Company