Marriott Bonvoy

Collaborating with Marriott’s content and marketing teams, we began with a comprehensive redesign of the company’s global in-room TV channel that replaced both Starwood and Marriott channels with a single unified system. As one of the brand’s leading communication platforms, the new channel allows deeper immersion into all of the experiences and unique opportunities that Bonvoy makes available to its members.

As the brand evolved, so too did our motion theory and design language. Continuing our collaboration into a multi-year partnership, we have continually expanded and updated the system to adapt.

Taking cues from the premium quality of Marriott’s existing video content, we developed a seamless system to link each piece with a bigger message that highlights the benefits of Marriott Bonvoy — folding the details of the program into a celebration of the amazing locations, perspectives, and once-in-a-lifetime connections that Bonvoy’s vision of “good travel” delivers.

With annual updates, our creative team led end-to-end assembly of the channel content, from design, copywriting, editing, animation, and audio for all interstitial and navigational elements, to setting the sequence for the programming content lineup.

We delivered translated language versions of the channel for properties in Europe, North America, the Middle East, Africa, Asia, and Latin America, with bespoke adaptations for the brand’s luxury properties.

To prepare for the brand launch announcement, we produced a PR video that introduces the program benefits and hotel properties to a new generation of travelers seeking the ultimate global travel loyalty program. Since then, we have also produced a number of co-branded partner ads and content pieces for Bonvoy.