Adweek: Marriott Is Starting to Look a Lot Like a Media Company

"A feature-length piece about the history of Venice’s oldest Jewish ghetto. A mini-profile on a mixologist, with an informative Q&A. A tips-and-tricks post on five places to go on the bullet train when in Tokyo.

This mix of high- and lowbrow content, written by journalists who have been published in outlets like The Washington Post, The Guardian and Travel + Leisure, could easily slot in any mainstream travel publication. And that is exactly what Marriott wants you to think…"

This month in media news, Adweek’s Josh Sternberg goes inside the content-marketing strategy of the world’s largest hotel brand. Over the past year, the company has taken a big bet on what digital storytelling—from classic advertising to reported feature stories and high-quality documentaries—can do for its business. Here at Trollbäck+Company, we're proud to have played a small part in making it happen.

To read the full article on Adweek, click here.

To check out our case study for the Marriott Bonvoy brand launch, click here.