Lionsgate

Context

Partner with teams at Lionsgate to develop and launch three standout FAST channels that curate the best of the studio’s output into intuitive genre collections.

Strategy

Elevate each channel with a unique, highly legible identity that draws viewers into a clearly defined sphere, backed by the promise of the Lionsgate brand.

Solution

Bold, impactful channel brand experiences that stand out in a rapidly expanding list of FAST options by immersing viewers in curated streams of their favorite content.

Naming + Logo

Exploring the outer limits of our reality.

OuterSphere is a name that alludes to elements from both science fiction and horror, nodding to outer space and the outer limits of what’s possible. The naming format is also built to align with Lionsgate’s additional FAST channels, MovieSphere and HerSphere.The logo confidently and boldly establishes this FAST channel as the ultimate destination for sci-fi and horror favorites, featuring squared-off, angular type that’s joined by a signature dash to evoke a loading bar to telegraph the genre.

OuterSphere by Lionsgate poster Source Code

Design System

Placing viewers in the captain’s chair.

OuterSphere’s focus on sci-fi and vintage horror inspired a futuristic graphic system reminiscent of movies like The Matrix, Tron, and Minority Report. Detailed, high-tech UI elements place viewers in the captain’s chair of a spacecraft exploring far-off worlds. A constant stream of information is displayed onscreen: status readouts, topography scans, crosshairs, grids, and file paths in a glowing, alien-green color palette.