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Estée Lauder

Estée Lauder Supreme+ Campaign

Context

Create a powerful ad campaign promoting Estée Lauder's new luxury skincare product to an international audience.

Strategy

Develop an innovative visual approach inspired by the dancer's movements, combining expressive CGI and motion capture.

Solution

Stunning imagery reinforces the premium quality of Estée Lauder's Supreme+ line across point-of-purchase retail environments and advertising.

Estee Lauder Super Potent
Estee Lauder Machine
Estee Lauder Gold Tree

Revitalizing Supreme+

To stand apart from most ads for luxury beauty products, we chose to avoid the traditional spokesmodel approach.

Instead, by working with CG imagery, typography, and motion capture, our ad shows how Estée Lauder is able to harness the power of the Moringa seed to unlock younger-looking skin through imagery that evokes a figurative Tree of Life. This visual discovery leads the viewer to an exuberant celebration of beauty and femininity expressed through dance.

Retail Videos

Our work was also designed to stand out within the retail environment.

In addition to broadcast and digital advertising, we concentrated on enhancing the brand experience within point-of-purchase retail display screens and in-store tablets, synced to show off different moments of expressive beauty.

Estee Lauder Supreme BTS Camera Shots
Estee Lauder Supreme BTS Dancer

Behind The Scenes

Our work was also designed to stand out within the retail environment.

Joyful expressions of life and femininity were created using motion capture, recording dynamic human movement to express the power of Revitalizing Supreme+. We invited several dancers to perform in our studio, and their movements were translated into line, particle, and fluid animations using Houdini.

Services

Live Action –– Graphic Design –– Animation –– CGI –– VFX –– Editing –– Music Supervision –– Sound Design –– Post-Production

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How can we help?

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New York

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NY, NY 10005

+1 212 529 1010

Stockholm

Fridhemsgatan 53
112 46 Stockholm

+46 733 889 915

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