AICP

Context

Celebrate creativity and excellence with experiential motion graphics and branded digital content for AICP’s annual award shows and special events.

Strategy

Create provocative, boundary-pushing visual experiences that elevate the craft of communication for an audience of advertising industry insiders.

Solution

Powerful projections, show opens, and screen content reinforce the importance of the AICP and help inspire future design trends at some of NYC's most prestigious venues.

2017 AICP Awards

Our titles for the 2017 AICP Awards celebrate the organization’s first rebrand in 45 years.

A world of abstractions tells a visual story about the creative process of building a brand identity, culminating in the new brand mark designed by Collins. We created motion content for screens throughout the MoMA, and the new work joins our previous projects for AICP in the museum’s Department of Film archives.

2016 AICP Next Awards

We explored the power and complexity of communication with the AICP Next Awards.

The AICP NEXT Awards recognize accomplishments in non-traditional media advertising. To celebrate this work, we created dynamic show opens that explore the power and complexity of communication with innovative audio and visual technology. The open introduces the NEXT awards on every leg of the AICP’s national tour. In addition, we designed stage assets, interstitial titles, and other branded assets for the ceremony.

2014 MoMA Projections

In previous years we created large-scale projections surrounding the event.

For the kickoff of AICP week in 2014, we projected a three hour loop of graphics and stories on the walls of the MoMA: one of the largest canvases in New York City.