TED

TEDGlobal 2011 Conference Titles

Context

Create engaging opening sequences for the TED conference that inspire a global audience of change-makers.

Strategy

Celebrate the conference's mantra: “Ideas Worth Spreading” with motion graphics that communicate the unique themes of each event and lecture series.

Solution

Over a dozen collaborations chronicle the evolution of TED Talks, which have been viewed more than a billion times since going online in 2006.

TEDGlobal 2011

From the secrets of biology to the cultural constructs in our society, TEDGlobal 2011 was a celebration of life in all its forms.

“The Stuff of Life” was held in Edinburgh, Scotland, and explored the dynamic relationship between nature, science, and technology. Abstract forms grow into complex 3D structures – both organic and manmade – that highlight the evolution of design and thought.

TED 2010

TED’s 2010 program “What the World Needs Now” explored themes of creative innovation across industries.

We reimagined the creative process as a physical space: a garage where ideas are literally made, and switched on. Themes of the talks are encapsulated by words and imagery in 3D light boxes, creating virtual “exhibits” that merge science and art.

TED 2009

2009 focused on premieres: a thrilling discovery, a revolutionary idea, a powerful invention, a first-time performance.

Our opening sequence, speaker slates, and other collateral celebrated the reveal of new, fresh ideas for “The Great Unveiling.” Twelve inspiring words were assigned a unique motion behavior, used to animate ticker tapes of typography that dynamically evolve.