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How do you build a brand to last? It's about evolution, not revolution. This week in Fast Company, CCO Alex Moulton on why the era of the big rebrand needs to end. 

Fast Company: How do you build a brand to last? It's about evolution, not revolution.

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Signal to Noise: Alex Moulton on Designing for Longevity

Graphic Design USA: An Interview with Alex Moulton and Rosie Garschina 

"Brand strategy is about codifying a client’s gut feeling. You do the due diligence to explore relevant positioning so that when you arrive at the final product the client says: ‘this is it.’"


How Brand Strategy Works: Mika Saulitis on The Futur with Chris Do

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As the metaverse and technological advances bring about dynamic virtual environments, the digital advertising industry has the opportunity to connect with consumers in unprecedented ways. 

Creative Director and leader of Trollbäck’s emerging technologies projects, Fran Roberts, comments on the transformation of the content ecosystem and its implications for how we might experience contextual ads in the future. Click 

“The wider use of AR and VR-capable devices and platforms will add the multi-sensory experience into the equation for the first time.” 

Our Creative Director, Fran Roberts, chats with Fast Company about how brands can play an active role in getting ahead of social media giants and take charge of their metaverse experiences to create more engaging and deeper connections with audiences.

"The metaverse is in turmoil, and it hasn’t even been built yet."

Fast Company: The Metaverse is a Second Chance to Right the Wrongs of Social Media.

For all of you in-camera enthusiasts out there, ECD Elliott Chaffer has a new piece Adweek talking about how more and more filmmakers are going analog in 2019.

The Drum: Fran Roberts on Contextual Advertising 3.0

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Fast Company: The Metaverse is a Second Chance to Right the Wrongs of Social Media.

Adweek: The Move Away From Computer-Generated Video Shows Consumers’ Appreciation for More Realistic Content

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