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22.04.28 + News

The Drum: Fran Roberts on Contextual Advertising 3.0

As the metaverse and technological advances bring about dynamic virtual environments, the digital advertising industry has the opportunity to connect with consumers in unprecedented ways.

Creative Director and leader of Trollbäck’s emerging technologies projects, Fran Roberts, comments on the transformation of the content ecosystem and its implications for how we might experience contextual ads in the future. Click here to read the full article.

“The wider use of AR and VR-capable devices and platforms will add the multi-sensory experience into the equation for the first time.”

—Fran Roberts, Creative Director

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