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How do you build a brand to last? It's about evolution, not revolution. This week in Fast Company, CCO Alex Moulton on why the era of the big rebrand needs to end. 

Fast Company: How do you build a brand to last? It's about evolution, not revolution.

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Signal to Noise: Alex Moulton on Designing for Longevity

Graphic Design USA: An Interview with Alex Moulton and Rosie Garschina 

"Brand strategy is about codifying a client’s gut feeling. You do the due diligence to explore relevant positioning so that when you arrive at the final product the client says: ‘this is it.’"


How Brand Strategy Works: Mika Saulitis on The Futur with Chris Do

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Logotype, composition, hierarchy, serif. As designers, we all have a unique vocabulary to describe the things we do ... some more colorful than others.

, Trollbäck ACD Erin Kilkenny got the opportunity to share a few of her personally-patented terms for giving direction and feedback in this new era of digital collaboration. Below, we're sharing four of our favorites from the article:

Muse by Clio: What We Talk About When We Talk About Design

To read the full glossary, which includes other iconic terms like “Cropsy” “OPAE” and “Brand Gak” 

. As Erin Kilkenny writes: “Feel free to drop them in your Zoom meeting the next time you’re at a loss for words.”

We share a few tips and tricks we’ve learned through the past 20 years that can help brand managers make things funny without falling flat.

Designing With Humor: Five Ways Brands Can Be Funny Without Falling Flat

A minimal, visual look into the graphic magic that makes Swedish design so great.

Muse by Clio: What We Talk About When We Talk About Design

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Designing With Humor: Five Ways Brands Can Be Funny Without Falling Flat

Design List: How to Design Like a Swede

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