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How do you build a brand to last? It's about evolution, not revolution. This week in Fast Company, CCO Alex Moulton on why the era of the big rebrand needs to end. 

Fast Company: How do you build a brand to last? It's about evolution, not revolution.

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Signal to Noise: Alex Moulton on Designing for Longevity

Graphic Design USA: An Interview with Alex Moulton and Rosie Garschina 

"Brand strategy is about codifying a client’s gut feeling. You do the due diligence to explore relevant positioning so that when you arrive at the final product the client says: ‘this is it.’"


How Brand Strategy Works: Mika Saulitis on The Futur with Chris Do

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Insights and inspirations from our studio

At Trollbäck+Company, we’re proud of our Swedish heritage. Its design philosophy of clarity, simplicity, and purpose informs just about everything we do.

And while it would be impossible to list all the secrets of our creative process, we want to share a few visual tips on how to re-create the magic of Swedish design in any context…

For those of you in and around Stockholm (or needing an excuse to visit), Jakob will be speaking at A House Stockholm to celebrate 60 years of Design Sweden on May 22nd.

Jakob to Speak at Design Sweden 60 Years

In an industry where exceptionally creative work is expected under tight project teams, tight budgets, and even tighter deadlines, it takes more than just good ideas alone to save you.

Design List: How to Design Like a Swede

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Jakob to Speak at Design Sweden 60 Years

Design List: 4 Tips for Producing Great Creative Work

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