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22.04.27 + News

How Brand Strategy Works: Mika Saulitis on The Futur with Chris Do

Mika Saulitis, Trollbäck’s Director of Creative Strategy, has always had a creative pull — a knack that led him from film school to positioning the voices of leading entertainment brands. He discusses his career journey and the inquiring, intuitive mindset that informs his strategy work on The Futur with Chris Do. To learn more, listen to the full podcast episode here.

"Brand strategy is about codifying a client’s gut feeling. You do the due diligence to explore relevant positioning so that when you arrive at the final product the client says: ‘this is it.’"

—Mika Saulitis, Director of Creative Strategy

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