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How do you build a brand to last? It's about evolution, not revolution. This week in Fast Company, CCO Alex Moulton on why the era of the big rebrand needs to end. 

Fast Company: How do you build a brand to last? It's about evolution, not revolution.

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Signal to Noise: Alex Moulton on Designing for Longevity

Graphic Design USA: An Interview with Alex Moulton and Rosie Garschina 

"Brand strategy is about codifying a client’s gut feeling. You do the due diligence to explore relevant positioning so that when you arrive at the final product the client says: ‘this is it.’"


How Brand Strategy Works: Mika Saulitis on The Futur with Chris Do

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Insights and inspirations from our studio

As 2018 comes to an end, more and more brands are investing in storytelling as a way to raise awareness and develop trust. But while brand storytelling may be a useful marketing tool, it is actually the opposite of an advertisement...

In case you missed it, Trollbäck CCO Alex Moulton was recently published in Brandberries, the first branding gateway of the Middle East and Africa.

The Brandberries

In the latest issue of CEO Today, CCO Alex Moulton talks about the importance of brand voice, messaging, and visual communication in today’s increasingly "social" landscape.

CEO Today: The Three Cs of Global Brand Consistency

We share a few tips and tricks we’ve learned through the past 20 years that can help brand managers make things funny without falling flat.

Effective Brand Storytelling: The How-tos

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CEO Today: The Three Cs of Global Brand Consistency

Designing With Humor: Five Ways Brands Can Be Funny Without Falling Flat

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