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How do you build a brand to last? It's about evolution, not revolution. This week in Fast Company, CCO Alex Moulton on why the era of the big rebrand needs to end. 

Fast Company: How do you build a brand to last? It's about evolution, not revolution.

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Signal to Noise: Alex Moulton on Designing for Longevity

Graphic Design USA: An Interview with Alex Moulton and Rosie Garschina 

"Brand strategy is about codifying a client’s gut feeling. You do the due diligence to explore relevant positioning so that when you arrive at the final product the client says: ‘this is it.’"


How Brand Strategy Works: Mika Saulitis on The Futur with Chris Do

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Insights and inspirations from our studio

Chief Creative Officer Alex Moulton and Executive Creative Director Rosie Garschina love big challenges. On this week’s Graphic Design USA podcast, they discuss the beauty of collaboration and how multidisciplinary backgrounds inform their creative approaches and leadership. 

Trollbäck + Company isn’t exactly a small family business, but Director of Client Partnerships Ryan McRee writes about why the “+ Company” in our name defines a studio culture that feels that way. 

Graphic Design USA: An Interview with Alex Moulton and Rosie Garschina

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The +Company: Alex Moulton

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