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How do you build a brand to last? It's about evolution, not revolution. This week in Fast Company, CCO Alex Moulton on why the era of the big rebrand needs to end. 

Fast Company: How do you build a brand to last? It's about evolution, not revolution.

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Signal to Noise: Alex Moulton on Designing for Longevity

Graphic Design USA: An Interview with Alex Moulton and Rosie Garschina 

"Brand strategy is about codifying a client’s gut feeling. You do the due diligence to explore relevant positioning so that when you arrive at the final product the client says: ‘this is it.’"


How Brand Strategy Works: Mika Saulitis on The Futur with Chris Do

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Last night, PromaxBDA announced the winners of its 2018 Promotion, Marketing and Design North America Awards. We’re proud to have been honored alongside our clients once again this year, scoring gold and silver awards in the following categories:

ESPN’s Outside the Lines: Follow the Truth

ESPN Outside The Lines

Oxygen

Silver — Channel Image Promo Campaign, 

Silver — Total Package Art Direction & Design: Channel Image, On-Air Only, 

NBC Universo

A full list of all of last night’s winners can be found 

PromaxBDA Award Winners

Transforming a lifestyle channel into a striking destination for true crime

Oxygen thumbnail landscape

Oxygen thumbnail portrait

Media

Bringing new life to America’s fastest-growing Spanish language network

Gold + Silver: 2018 Promax Awards for Oxygen, ESPN, NBC Universo

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Oxygen

NBC Universo

New York

Stockholm

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