Experiential Retail: How Can Screens Improve the In-Store Experience?

“From smarter store layouts to interactive kiosks to high-concept pop-ups, retailers across all business sectors are working rapidly to update and optimize new in-store experiences," writes CCO Alex Moulton in an article published this week in Retail Customer Experience. "But buyers beware: unlike online shopping or social media channels, screen content in retail spaces must play a completely different role than their digital-native counterparts."

Whether it's painting a beautiful mural, experimenting with creative wayfinding, or leveraging the local history or culture of your community, it's time for CMOs to think beyond the business of selling and use brick-and-mortar to tell a bigger brand story.

For more ideas and inspiration on how to build engagement with your in-store experiences, read the full article here.