What does it look like when building a brand helps connect a community to their mission? This week on the Design Museum’s podcast ‘Design Is Everywhere,” Design Director Nadia Shireen Husain talks about how our team collaborated with Mixteca, a Brooklyn community-based organization addressing the health, educational, and legal needs of New York’s Latin American immigrant community.
In the episode, Nadia shares her design process and approach to translating values into a brand identity and is later joined by Maria Carolina Simon, the VP of DEI at CFW Careers and Board Co-Chair at Mixteca. Maria talks about how she joined Mixteca and the collaboration process with the team at Trollbäck+Company to make Mixteca’s vision come to life. Together, they discuss what a shift in brand identity has done to grow the organization’s reach.
Listen to the full episode here.
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