Design Week: Sesame Street and Sesame Workshop identities create “longest street in the world.”

Sesame Workshop has long been known as the visionary makers of Sesame Street, but it does much more than that through its philanthropic work with children around the world. Design Week covers the new brand expression system we built for them, which pays homage to the iconic Street Sign and sets an optimistic tone for the future in a network of motion graphics referred to as "the longest street in the world." Read the full article here.