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22.09.23 + News

Communication Arts: Bo Bishop on Mixible, the dynamic new identity for Paramount

In the ever-shifting landscape of streaming brands and services, Paramount Global sought to consolidate some of its vast territory into a single, more flexible destination. Enter Mixible.

Executive Director of Creative Strategy Bo Bishop comments on reinventing the legacy Hollywood news property ET Live into something newer and more dynamic: a brand where music, entertainment, fashion, tech and culture can live happily together. Click here to read the full article about this eclectic and energetic new identity.

"Mixible provided us the perfect opportunity to flex both sides of our studio: timeless Scandinavian design principles in service of immediate cultural impact."

—Bo Bishop, Executive Director, Creative Strategy

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