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How do you build a brand to last? It's about evolution, not revolution. This week in Fast Company, CCO Alex Moulton on why the era of the big rebrand needs to end. 

Fast Company: How do you build a brand to last? It's about evolution, not revolution.

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Signal to Noise: Alex Moulton on Designing for Longevity

Graphic Design USA: An Interview with Alex Moulton and Rosie Garschina 

"Brand strategy is about codifying a client’s gut feeling. You do the due diligence to explore relevant positioning so that when you arrive at the final product the client says: ‘this is it.’"


How Brand Strategy Works: Mika Saulitis on The Futur with Chris Do

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In the ever-shifting landscape of streaming brands and services, Paramount Global sought to consolidate some of its vast territory into a single, more flexible destination. Enter Mixible.

Executive Director of Creative Strategy Bo Bishop comments on reinventing the legacy Hollywood news property ET Live into something newer and more dynamic: a brand where music, entertainment, fashion, tech and culture can live happily together. 

 to read the full article about this eclectic and energetic new identity.

"Mixible provided us the perfect opportunity to flex both sides of our studio: timeless Scandinavian design principles in service of immediate cultural impact."

Introducing a vibrant new streaming platform for pop culture entertainment

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Mixible

Because every kid, every country, every generation deserves its MTV

Communication Arts: Bo Bishop on Mixible, the dynamic new identity for Paramount

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