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How do you build a brand to last? It's about evolution, not revolution. This week in Fast Company, CCO Alex Moulton on why the era of the big rebrand needs to end. 

Fast Company: How do you build a brand to last? It's about evolution, not revolution.

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Signal to Noise: Alex Moulton on Designing for Longevity

Graphic Design USA: An Interview with Alex Moulton and Rosie Garschina 

"Brand strategy is about codifying a client’s gut feeling. You do the due diligence to explore relevant positioning so that when you arrive at the final product the client says: ‘this is it.’"


How Brand Strategy Works: Mika Saulitis on The Futur with Chris Do

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Insights and inspirations from our studio

Audiences can sniff out brand BS. Director of Creative Strategy Mika Saulitis on why today’s most compelling companies are celebrating the everyday, not just the extraordinary.

Read the full article in Business Reporter 

What do you remember about a brand? Director of Creative Strategy Mika Saulitis offers best practices in writing your brand positioning, and why less is often more. 

Building a Brand Positioning to Remember

Trollbäck’s Director of Creative Strategy, Mika Saulitis, sits down with Chris Do for his podcast series to discuss his journey from film school to branding and how it’s shaped his creative and strategic thought process.

Attainable Is the New Aspirational

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Building a Brand Positioning to Remember

How Brand Strategy Works: Mika Saulitis on The Futur with Chris Do

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