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How do you build a brand to last? It's about evolution, not revolution. This week in Fast Company, CCO Alex Moulton on why the era of the big rebrand needs to end. 

Fast Company: How do you build a brand to last? It's about evolution, not revolution.

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Signal to Noise: Alex Moulton on Designing for Longevity

Graphic Design USA: An Interview with Alex Moulton and Rosie Garschina 

"Brand strategy is about codifying a client’s gut feeling. You do the due diligence to explore relevant positioning so that when you arrive at the final product the client says: ‘this is it.’"


How Brand Strategy Works: Mika Saulitis on The Futur with Chris Do

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Insights and inspirations from our studio

The future is in motion. CCO Alex Moulton writes for Adweek on how a robust motion identity can help brands stay relevant in today's video-driven landscape. Read the full article 

Design Week: Sesame Street and Sesame Workshop identities create “longest street in the world.”

Senior Animator Marcelo Meneses writes about the sometimes-overlooked world of video games when it comes to finding inspiration for motion graphics. 

Alex Moulton on Adweek: Take a Page from the Motion Identity Playbook

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Design Week: Sesame Street and Sesame Workshop identities create “longest street in the world.”

Finding Motion Graphics Inspiration in Gaming

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