Verizon

Verizon 5G Business Event Open

Context

Craft branding, marketing campaigns, and event motion graphics for Verizon’s most crowd-pleasing initiatives including the launch of 5G Home and the Verizon Up rewards program.

Strategy

Motivate subscriptions and awareness with motion design that communicates each service’s key benefits, while highlighting the human connections integral to their success.

Solution

Extend Verizon’s design system into motion to generate excitement, drive engagement, and strengthen brand loyalty, while helping the brand maintain its leadership position as the top mobile network.

5G Business

Virtual Keynote

Designing and animating the most 2020 sales presentation ever.

Right before the launch of the new iPhone 12 Pro, Verizon came to us to create a suite of compelling, modular, virtual presentation graphics showcasing how 5G is impacting businesses around the world.

With guest appearances from Apple, IBM, Jigspace, Ford, & OsiriX, the all-virtual, invite-only event we designed was expertly crafted to match moving, high-impact visuals with off-the-cuff speaker notes—no small feat in the midst of today’s hyper-digital, streaming-first realities.

Graphic System

Showcasing all the ways Verizon 5G Business Just Got Real.

For the presentation package, we created a 45-second opening, as well as introductory cards, interstitials, design/animation toolkits, and more exploring all the different business use cases for 5G—from designing jet engines to powering next-gen medical imaging technology.

Combining custom-adapted 3D models with dynamic type animations in Verizon’s classic, hyper-minimal aesthetic, each visual was live-triggered by our team during the presentation to ensure the timing and story were perfect. Now get ready for an iOT world.

5G Introduction

Introducing 5G

We were asked to create an animated film that makes Verizon’s complex new technology very simple to understand.

Verizon 5G is the nation’s first “ultra-wideband Internet” service designed to power all of life’s devices—from computers, to mobile, to gaming, to the smart home products that make up a modern lifestyle. We worked with McCann to create a brand video announcing the service’s roll-out across several U.S. cities, promising to make devices up to 20 times faster by the end of 2019.

Anthem Film

We developed a design style that extends the larger campaign feel and brings it into dynamic motion.

Our brand film uses bold messaging and compelling visual metaphors to drive home Verizon’s dedication to innovation and connectivity. Anthem messaging focuses not just on the speed of 5G, but the scale of the new technology’s capabilities and reach.

Verizon Up Launch

Launch Campaign

We created the logo, motion guidelines, and TV spots that launched Verizon’s new loyalty rewards program.

Verizon Up is a simple, easy-to-use program that rewards customers for paying their monthly bills, “Just because.” We worked with Verizon’s creative team to design a visual motion language that complements their modular campaign messaging, with a focus on experiences, VIP tickets, and everyday rewards.

Brand Partners

Navigating the needs of the programs many brand partnerships was instrumental to the campaign design.

To differentiate Up from other rewards programs, Verizon partnered with premium brands to offer perks and experiences that consumers really want. We created six cross-promotional ads for Apple Music, HBO Now, Uber, JetBlue, the NFL, and Lady Gaga, spotlighting some of the exclusive benefits of joining Up.

Brand Guidelines

A key component of our delivery was establishing a smart toolkit and guidelines for the brand.

Verizon’s campaign strategy for Up focuses specifically on digital and mobile advertising. We designed video content to function on traditional desktop displays and social channels, as well as vertical space for mobile-specific apps. We also delivered an easy-to-use motion style guide to help Verizon iterate for future usage.