Sundance Now

Sundance NOW Launch Spot

Context

Set the new Sundance Now streaming service in motion both on-air and online to promote their slate of bold, independent programming.

Strategy

Develop an easy-to-use toolkit for messaging, titling, and graphic transitions that puts content first.

Solution

A flexible design system and collateral that extends the master brand voice across all screens, prioritizing digital.

Branding in Motion

Branding in Motion

Our role was to transform Sundance Now's static visual identity into a motion system and AV toolkit.

To launch AMC Network's OTT streaming service, we expanded Sundance Now’s visual brand guidelines to add motion design and establish a unified AV toolkit. We refined the logo to maximize legibility on all screens and created dynamic brand expressions to showcase content. The design system flexes easily to accommodate new material, while the fonts and color palette further extends the core brand design.