Smithsonian Channel Anthem Spot
Evolve Smithsonian Channel from its U.S.-centric “museum TV” roots into a global, multiplatform, nonfiction entertainment brand that reinvigorates the channel’s Gen X audience.
Develop a fresh identity that stands apart from other nonfiction channels through factfulness, simplicity, and the joy of lifelong learning — visually, verbally, and emotionally.
A brand evolution that challenges Smithsonian Channel to push boundaries, ask questions, and prove how smarter entertainment can foster powerful engagement in the post-truth era.
Brand Strategy –– Visual Identity –– Graphic Design –– Print Design –– Animation –– Copywriting –– Editing –– Brand Guidelines –– Animation Toolkits –– Training Workshops
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