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The Late Late Show

The Late Late Show with James Corden Show Package

Context

Invent an electric visual identity and show package to launch James Corden as the new host of the irreverent CBS variety show.

Strategy

Explore the convergence of Los Angeles’ showbiz culture with Corden’s unconventional, playful approach to the traditional American talk show format.

Solution

An energized, neon-accented brand package for the show, which won Primetime Emmys for Outstanding Interactive Program and Outstanding Variety Special.

CBS The Late Late Show Logo Designs
CBS The Late Late Show Logo Closeup
CBS The Late Late Show Logo Purple

Logo Design

We began with a modern update to the show’s traditional logo.

The lock-up combines clean, modern typography with hand-drawn neon lettering, capturing the electrifying energy of LA while evolving the visual language of late night entertainment. In addition to broadcast, the logo brands all of the show’s print, digital, and social marketing.

The Late Late Show James Corden Standing
The Late Late Show James Corden Letters
The Late Late Show James Corden Still Lights

Show Open

To further reinvent the show, we worked with James Corden to develop the fun improvisational opening title sequence.

We filmed Corden and band leader Reggie Watts in a series of high energy vignettes shot on location in Los Angeles. Quirky, vibrant graphics were shot in-camera using Pixelsticks, and added in post. The resulting show open, bumpers, and transitions capture Corden’s playful personality and the frenetic, infectious energy of LA showbiz.

CBS The Late Late Show Billboard
CBS The Late Late Show Mugs
CBS The Late Late Show Bags

Beyond Broadcast

Taking the brand out into the world.

In addition to on-air and digital collateral, branding for the show appears on key art and other promotional materials, including billboards and consumer products.

Services

Visual Identity –– Logo Design –– Title Design –– Graphic Design –– Custom Typography –– Live Action –– Animation –– VFX –– Editing –– Post-Production –– Toolkits

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