Variety: ABC Reimagines a Simpler Logo for a More Complex Era

Congratulations to our partners at ABC for their sleek new brand refresh—or should we say Rand refresh?

Honoring the iconic nature of Paul Rand’s original design, we rebuilt the logo from scratch, beginning with three perfect circles and culminating in an incredibly flexible, emotionally compelling, cross-platform system that forms the beating heart of one of America’s most storied and celebrated brands.

Check out the article in Variety here or read our project case study.