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Chief Creative Officer Alex Moulton and Executive Creative Director Rosie Garschina love big challenges. On this week’s Graphic Design USA podcast, they discuss the beauty of collaboration and how multidisciplinary backgrounds inform their creative approaches and leadership. Link in bio for the full episode.

Graphic Design USA: An Interview with Alex Moulton and Rosie Garschina 

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"It’s not where you take things from - it’s where you take them to."


"Every idea is a juxtaposition. That’s it. A juxtaposition of existing concepts."

"To spark my creativity…I often re-use pieces from my other works…basically collaging my own stuff…"

"I absolutely believe my best work lies ahead of me, and lies in the work I’m absolutely on fire to steal from."


"Nothing of me is original. I am the combined effort of everyone I’ve ever known."


"Don’t bother concealing your thievery - celebrate it if you feel like it."

Stealing Dreams: The Art of Pulling References

“When your focus is building brands that stand apart in a complex business environment, having a "house style" is antithetical.”

Alex Moulton on Muse By Clio: "We Should Never Repeat Ourselves"

“Art resides in the quality of doing. Process is not magic.”



“I have never expected anything from my work but the satisfaction I could get from it by the very fact of painting and saying what I couldn’t say otherwise.”

“Your eye is a muscle, you have to keep it in shape and the more you draw, the more you see.”


Motherhood by Design: Creative Lessons I Have Learned From Parenting

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 and inspired by our shared love of craft, we set a new challenge for ourselves: to design a fully custom surfboard. Now we're asking for your help deciding which board will be fabricated.

Kings Surfboard Glassing

Scroll down to view the 18 designs from our staff at Trollbäck and vote for your favorite. The top contenders will be judged by a legendary panel of surfers and designers. 

Voting is simple—just scroll down, click the link below your selection, and then you'll be directed to submit via a Google Form.

"Surfboard building on the East Coast is 50 years behind the West Coast, so it’s a perfect time to experiment. We want to reach into the communities that have not had access to surfing and then one day there is that little girl out in the Rockaways who wants to be a shaper."

Our intention is to make a piece of functional art that aligns with our mantra of Beauty+Logic. Cutting back to a minimal shape in line with our creative philosophy at Trollbäck, “Discard everything that means nothing,” we landed on a finless, asymmetrical design. 

The choice to go finless honors the original Hawaiian Alia-style boards ridden by locals before colonists banned surfing. The asymmetric shape allows for a higher performance cutback turn which generates speed.

"With this collaboration, we hope to bring awareness to the thriving and unique East Coast surf scene, create new possibilities, and amplify the presence of some of the key people in the NYC surf community."

vote

—Click the link below your top choice. You'll be redirected to a Google Form where your selection will be automatically filled in.

—Add additional votes in the Google Form for as many boards as you like.

—Yes, you can share this page with friends!

Vote for 1 iZO

Flow

Vote for 2 Flow

Mantra

Vote for 3 Mantra

Dazzle

Vote for 4 Dazzle

Polu

Vote for 5 Polu

Waves

Vote for 6 Waves

Line+Form

Vote for 7 Line and Form

Topo

Vote for 8 Topo

Fundamentals

Vote for 9 Fundamentals

Sand

Vote for 10 Sand

Eclipse

Vote for 11 Eclipse

Mosaic

Vote for 12 Mosaic

Stroke

Vote for 13 Stroke

Vote for 14 Ost

Boards

Vote for 15 Boards

Refraction

Vote for 16 Refraction

Mandala

Vote for 17 Mandala

Cycles

Vote for 18 Cycles

 to ask them about buying boards and pick up some merch. Kings Surfboard Glassing photos were shot by 

Surfing and creative work have more in common than you think. This week, Executive Creative Director Elliott Chaffer talks to Creative Boom about how both require duck-diving fears and freedom of expression.

Creative Boom: Can Sports Enrich your Art? These Creatives Say "Yes."

Brand experience requires a multichannel, strategic approach to content, comms, and branding. How can companies take a new approach to experience design?

We're making a surfboard and we need your vote

Explore More

Creative Boom: Can Sports Enrich your Art? These Creatives Say "Yes."

Transform Magazine: Beauty and logic, transforming the brand experience

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