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How do you build a brand to last? It's about evolution, not revolution. This week in Fast Company, CCO Alex Moulton on why the era of the big rebrand needs to end. 

Fast Company: How do you build a brand to last? It's about evolution, not revolution.

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Signal to Noise: Alex Moulton on Designing for Longevity

Graphic Design USA: An Interview with Alex Moulton and Rosie Garschina 

"Brand strategy is about codifying a client’s gut feeling. You do the due diligence to explore relevant positioning so that when you arrive at the final product the client says: ‘this is it.’"


How Brand Strategy Works: Mika Saulitis on The Futur with Chris Do

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Insights and inspirations from our studio

Last week, Trollbäck’s CCO Alex Moulton caught up with the branding gurus at Transform Magazine to talk about challenges in today’s branding world and our approach here at the studio.

As with everything Trollbäck, it’s clear, simple, and worth the click.

Transform Magazine: Five Minutes with Alex Moulton

"We might not think about it, but every consumer touchpoint involves motion and sound. It’s just that most are lacking intention."

On Monday, September 24, SVA Theatre is premiering Hustwit’s latest film RAMS, a documentary portrait of Dieter Rams — one of industrial design’s biggest icons. We are proud to have worked on both the opening titles and an interstitial animated sequence in the film.

RAMS: A Documentary Portrait of One of Design’s Biggest Icons

I am on a constant quest to understand what makes great stories work on screen. But while reading scripts and mapping stories continue to teach me a lot about what works, I’ve always wished there was a better way to learn about non-verbal storytelling.

Designing for accessibility presents new and unexpected learning opportunities for everyone.

Transform Magazine: Five Minutes with Alex Moulton

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RAMS: A Documentary Portrait of One of Design’s Biggest Icons

Beauty + Logic: A New Way to Learn Non-Verbal Storytelling

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