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How do you build a brand to last? It's about evolution, not revolution. This week in Fast Company, CCO Alex Moulton on why the era of the big rebrand needs to end. 

Fast Company: How do you build a brand to last? It's about evolution, not revolution.

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"Design is the practice of answering a lot of the questions that art can ask, and business is really that practice of delivering the answers to those questions."

My Life In Design Podcast: CCO Alex Moulton

Graphic Design USA: An Interview with Alex Moulton and Rosie Garschina 

"Brand strategy is about codifying a client’s gut feeling. You do the due diligence to explore relevant positioning so that when you arrive at the final product the client says: ‘this is it.’"


How Brand Strategy Works: Mika Saulitis on The Futur with Chris Do

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Dieter Rams has left an indelible mark on the field of production design. Why, at the age of 87, does he now regret ever taking up the profession?

Tonight at 21:00, Gary Hustwit’s documentary “Rams” makes its U.K. debut on BBC Four. Tune-in live, or 

Rams: Principles of Good Design

Rams Film Titles

Documentary film titles for one of the design industry's biggest icons

Rams thumbnail landscape

Rams thumbnail portrait

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Rams

On Monday, September 24, SVA Theatre is premiering Hustwit’s latest film RAMS, a documentary portrait of Dieter Rams — one of industrial design’s biggest icons. We are proud to have worked on both the opening titles and an interstitial animated sequence in the film.

Principles of Good Design: Rams Makes Its U.K. Debut on BBC Four

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Rams

RAMS: A Documentary Portrait of One of Design’s Biggest Icons

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