transparent layer
Tröllback+Company Logo
22.11.07 + News

Pivot or Persevere: Alex Moulton on Retaining Equity in a Shifting Market

This week for Business Reporter, Chief Creative Officer Alex Moulton explains how brands can retain equity while adapting to a shifting market.

Brands face the complex challenge of adapting to the ebb and flow of consumer trends. It can be tempting to pursue a business strategy at odds with your brand strategy, just to keep up with the changes. Moulton offers his advice on navigating this challenge, and staying true to the brand customers love. Read the full article on Business Reporter.

"Succeeding when challenged ultimately comes down to knowing why your brand exists—beyond making money—to offer the best experience possible."

–Alex Moulton

New business inquiries.

How can we help?

NYC 09:36

STK 03:36

LA 06:36

New York

88 Pine St, 18th Floor
NY, NY 10005

+1 212 529 1010


Fridhemsgatan 53
112 46 Stockholm

+46 733 889 915

Get our newsletter

Sign up for updates,

insights, and inspirations

from our studio.

2024 © Trollbäck+Company