Pivot or Persevere: Alex Moulton on Retaining Equity in a Shifting Market

This week for Business Reporter, Chief Creative Officer Alex Moulton explains how brands can retain equity while adapting to a shifting market.

Brands face the complex challenge of adapting to the ebb and flow of consumer trends. It can be tempting to pursue a business strategy at odds with your brand strategy, just to keep up with the changes. Moulton offers his advice on navigating this challenge, and staying true to the brand customers love. Read the full article on Business Reporter.