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How do you build a brand to last? It's about evolution, not revolution. This week in Fast Company, CCO Alex Moulton on why the era of the big rebrand needs to end. 

Fast Company: How do you build a brand to last? It's about evolution, not revolution.

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Signal to Noise: Alex Moulton on Designing for Longevity

Graphic Design USA: An Interview with Alex Moulton and Rosie Garschina 

"Brand strategy is about codifying a client’s gut feeling. You do the due diligence to explore relevant positioning so that when you arrive at the final product the client says: ‘this is it.’"


How Brand Strategy Works: Mika Saulitis on The Futur with Chris Do

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Insights and inspirations from our studio

Design moments inside and outside the city. For this week's #NineFrames Designer+Animator Kasella Acain shares inspiration from her trip to Copenhagen and Amsterdam.

“One of the things I love most about traveling is being immersed in new color schemes. I love associating colors with places.” For this week’s #NineFrames,  Writer/Strategist Jo Beck shares pictures from the Pacific island of Palau.

Nine Frames: Jo Beck

Nine frames is a photography series produced by the Trollbäck staff. This week we share photos from Executive Director of Creative Strategy Bo Bishop, who took these on a beach trip to Stone Harbor, NJ. 

Nine Frames: Kasella Acain

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Nine Frames: Jo Beck

Nine Frames: Bo Bishop

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