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How do you build a brand to last? It's about evolution, not revolution. This week in Fast Company, CCO Alex Moulton on why the era of the big rebrand needs to end. 

Fast Company: How do you build a brand to last? It's about evolution, not revolution.

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Signal to Noise: Alex Moulton on Designing for Longevity

Graphic Design USA: An Interview with Alex Moulton and Rosie Garschina 

"Brand strategy is about codifying a client’s gut feeling. You do the due diligence to explore relevant positioning so that when you arrive at the final product the client says: ‘this is it.’"


How Brand Strategy Works: Mika Saulitis on The Futur with Chris Do

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Insights and inspirations from our studio

Summer Fridays are back. From Choco Taco to Strawberry Shortcake, Riis Park to the Jersey Shore, here are the team's top picks for how to do summer right in (mostly) NYC. 

From taking more risks to making a typeface, these are the goals our studio creatives are setting for 2020.

Creative Review: Trollbäck's 2020 Resolutions

This week on Creative Review, our recent work for Sesame Workshop, and how a new look can foster real change. 

Hello Summer Fridays!

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Creative Review: Trollbäck's 2020 Resolutions

Creative Review: Sesame Workshop on How Design is Helping Its Mission

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