Morning Dose Brand Identity Montage
Design a modern brand identity for Morning Dose, a new TV show from Tribune Media’s digital publisher that reports on trending news and pop culture.
Position the show as a cultural touchpoint for young, tech-savvy audiences with a lively, modular design system that speaks to inclusivity, information, and motion.
Show branding, graphics toolkits, and live set elements introduce a playful brand and motion language for the show’s in-house team to iterate daily.
Our design system leverages bold, colorful circles to visualize helpful doses of information.
Building from simple compositions, we designed more complex patterns and defined a set of motion behaviors that make the brand feel lively and accessible.
Flexible toolkits for all show elements allow in-house teams to play with on-air collateral and build out new assets.
A comprehensive brand style guide details font use, palettes, and universal on-air grid systems, ensuring that new elements adhere to established brand guidelines and network specifications.
Visual Identity –– Logo Design –– Graphic Design –– Illustration –– Animation –– Brand Guidelines –– Animation Toolkits
New business inquiries.
How can we help?
88 Pine St, 18th Floor
NY, NY 10005
112 46 Stockholm
Sign up for updates,
insights, and inspirations
from our studio.