WLIW - Rebranding

With a unique color palette and simple gliding graphics, our WLIW New York public television identity system is an understated set of building blocks that can be endlessly recombined for fresh graphic results.

client: WLIW

tags: helvetica, simple, branding

Trollbäck + Company: Pop!Tech 2008 - Open
Trollbäck + Company: T+Co Montage 08
Trollbäck + Company: A&E - Rebranding
Trollbäck + Company: ReelzChannel Network IDs
Trollbäck + Company: Janus
Trollbäck + Company: World Science Festival
Trollbäck + Company: Things I Think About Before Sleep
Trollbäck + Company: Ivory
Trollbäck + Company: The Movie Network - Rebranding
Trollbäck + Company: ESPNEWS - Rebranding
Trollbäck + Company: Valspar
Trollbäck + Company: Helvetica
Trollbäck + Company: Bank of America - No Fee Ira
Trollbäck + Company: Wheat Thins
Trollbäck + Company: Caucus4Priorities
Trollbäck + Company: 1968 With Tom Brokaw
Trollbäck + Company: Pop!Tech 07 Opens
Trollbäck + Company: TV Land Refresh
Trollbäck + Company: Target - Portal
Trollbäck + Company: Gadgetoff Open
Trollbäck + Company: WIRED NextFest 2007 Installation
Trollbäck + Company: Miller Lite - Global Domination
Trollbäck + Company: Branding Montage 07
Trollbäck + Company: Nike - X-treme Lite
Trollbäck + Company: Kill the Word
Trollbäck + Company: Advertising Montage 07
Trollbäck + Company: Gehry/IAC Video Wall
Trollbäck + Company: Hippies
Trollbäck + Company: Still, The Children Are Here
Trollbäck + Company: A Beautiful Mind
Trollbäck + Company: Dennis Hopper Autobiography
Trollbäck + Company: Nickelodeon Kids' Choice Awards 2007
Trollbäck + Company: AICP - Open
Trollbäck + Company: AICP Sponsor Logos
Trollbäck + Company: HBO - Glorious
Trollbäck + Company: Moonlight in Glory
Trollbäck + Company: Sundance - DOCday Branding
Trollbäck + Company: Tadpole
Trollbäck + Company: HBO - Visions Realized
Trollbäck + Company: HBO - Mid-Winter Image Spot
Trollbäck + Company: HBO - Dream
Trollbäck + Company: HBO - Revolution
Trollbäck + Company: Travel Channel - American Journey
Trollbäck + Company: FLIX
Trollbäck + Company: TV Land
Trollbäck + Company: Target
Trollbäck + Company: Grand Classics
Trollbäck + Company: Night Falls on Manhattan
Trollbäck + Company: NY1 - New York Times Close Up
Trollbäck + Company: TCM - Billboards
Trollbäck + Company: HBO/Cinemax - Theatrical Combo
Trollbäck + Company: Volvo - Spring Break
Trollbäck + Company: TED NYC
Trollbäck + Company: TED 2003
Trollbäck + Company: TED 8
Trollbäck + Company: TED 7
Trollbäck + Company: Sports Illustrated
Trollbäck + Company: SNL
Trollbäck + Company: Rowe
Trollbäck + Company: Normal
Trollbäck + Company: No Words
Trollbäck + Company: Vanity Fair
Trollbäck + Company: TED 2005
Trollbäck + Company: Pop!Tech 06 - Open
Trollbäck + Company: Pop!Tech 06 - Interstitials
Trollbäck + Company: Pop!Tech 05 - Open
Trollbäck + Company: Monsoon Wedding
Trollbäck + Company: Hysterical Blindness
Trollbäck + Company: Elizabeth I - Trailer
Trollbäck + Company: Capote
Trollbäck + Company: Billie Jean King - Open
Trollbäck + Company: BAM Rose Cinemas - Trailer
Trollbäck + Company: American Cinematheque Tribute to Nicole Kidman
Trollbäck + Company: Res
Trollbäck + Company: New York Times - Key
Trollbäck + Company: Logos
Trollbäck + Company: GSN
Trollbäck + Company: Sundance - DOCday
Trollbäck + Company: Court TV - Outdoor
Trollbäck + Company: AMC - Project
Trollbäck + Company: AMC - Arrows
Trollbäck + Company: Affiche Series
Trollbäck + Company: Titleist - On Tour
Trollbäck + Company: TCM - Lights
Trollbäck + Company: Nike - Sightings (SasQuatch)
Trollbäck + Company: Infiniti - Swell
Trollbäck + Company: Infiniti - iAWD
Trollbäck + Company: Fine Living - These Days
Trollbäck + Company: Callaway - Honors
Trollbäck + Company: Callaway - Best Golf
Trollbäck + Company: Volvo - Safety Pin
Trollbäck + Company: Nike - Slingshot
Trollbäck + Company: Nike - New Geometry
Trollbäck + Company: Nike - Butterfly
Trollbäck + Company: MetLife - If
Trollbäck + Company: Jaguar - Sins
Trollbäck + Company: CNNi - World Report
Trollbäck + Company: SK Telecom Tower
Trollbäck + Company: NYC2012
Trollbäck + Company: HBO Films Lobby Space
Trollbäck + Company: AMP'd Up Ceremony Graphics
Trollbäck + Company: WLIW - Rebranding
Trollbäck + Company: TNT - Compilation
Trollbäck + Company: TCM - Studio Logo
Trollbäck + Company: TCM - Menus
Trollbäck + Company: Branding Montage 06
Trollbäck + Company: Discovery Times Channel - Image Spot
Trollbäck + Company: Discovery Times Channel - Rebranding
Trollbäck + Company: Court TV - Rebranding
Trollbäck + Company: CBS - Rebranding
Trollbäck + Company: AMC - Montage
Trollbäck + Company: ReelzChannel - Branding
Trollbäck + Company: Advertising Montage 06