Kunskapskanalen, a joint channel between SVT and UR (Swedish Educational Broadcasting System), received the most dramatic overhaul of the rebranding initiative. While the logotypes for SVT1 and SVT2 only required a small adjustment that liberated them from a restrictive color block, the logotype for Kunskapskanalen was beyond repair. We created a brand new, K-shaped square and made it a central device in all navigation and promotion. In addition to serving as an ever-present graphic element, the logo shape also assists the ID’s by becoming a three dimensional window into new and fascinating worlds.