We returned to our roots for the comprehensive rebrand of Swedish Public Television (SVT) that consisted of redesigning the on-air branding for five channels. After about a year in production and a lot of fun mispronunciations of Swedish words, we launched the new brand identity for SVT1, SVT2, SVT24, the Knowledge and Learning Channel, Kunskapskanalen and the Kid’s Network Barnkanalen. Needless to say, this project was near and dear to our hearts.

We see colors everywhere – and we wanted to showcase the brightest colors found in everyday life in this design. Vibrant balloons, croquet balls and a nighttime amusement park make up the palette for SVT1, the general entertainment channel. Colors make up our lives and this was part of our strategy to appeal to younger families and show how rich and vivid public television can be. Bring on the overcast days in Sweden – you’ve got colorful television to watch!