Jakob Trollbäck Contributes to Graphic Design Book Lust
posted by Julie on 01/14/11

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What would you do or make if you had an unlimited budget, a visionary client, and complete control? Jakob Trollbäck answers this question in the book, Lust, a documentary of unrealized projects and a traveling report of creativity from around the world; a handmade sketchbook zig-zagging across six continents, gathering steam and collecting documents. In it are designers, dreams, and a peek into their processes.

2011 Branding Montage
posted by Julie on 01/07/11

We think that a brand is a unifying force for a vision. We work with networks to create authentic personalities that embody the attitude and culture of a brand. For us, it’s all about achieving an emotional and cultural connection with the audience.

Happy Holidays from Trollbäck + Company!
posted by Julie on 12/23/10

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We also recently relocated our studio to the historic Haughwout building at the corner of Broadway and Broome in Soho. Constructed in 1857, the building houses the world’s first elevator and now the Trollbäck design team.

Cooking Channel Launch Identity
posted by amanda on 11/23/10

We recently added the Cooking Channel launch identity to our list of successful network rebrand campaigns. Since its launch in April 2010, Cooking Channel has seen positive results with audiences steadily increasing each month now reaching 58 million American households.

Cooking Channel came to us looking for a concise, simple yet approachable design style that would communicate the brand’s message to “foodies”. The creative team focused on timeless, flexible design blending bold typography with a wide color palette to suggest the variety in food and culture. “Color is a big part of cooking. The five main colors bluefish, mustard, herb, berry and spice wherever we need to,” says T+C’s Art Director Christina Rüegg. The bar element in the logo actively underlines COOK and initiates navigation, resulting in a simple, yet visually rich network design.

Jakob Trollbäck featured in Type Rules
posted by amanda on 11/09/10

Jakob Trollbäck contributes to the third edition of Ilene Strizver’s book Type Rules: The Designer’s Guide To Professional Typography. The book serves as an introduction to the principles and practices of typography and also offers exercises to reinforce concepts. The newly updated version covers new contemporary type trends that today’s designers need to know to make their work more effective. More info here.

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Trollbäck + Company Creates Suspenseful Movie Trailer for Nike Golf
posted by amanda on 11/04/10

We recently teamed up with Nike to create a movie trailer inspired commercial for the brand’s new SQ Machspeed Black driver.

Using an innovative approach, we created a thrilling, adrenaline-driven movie trailer for the release of Nike’s new driver. “To build suspense and anticipation, we focused on powerful, ominous imagery and didn’t reveal the driver until the end,” says Christina Rüegg, T+C’s project art director. Incorporating 3D animation and some live-action, the spot conveys a dark and menacing mood while also communicating the force and speed of the product. “It was a great creative opportunity to use an otherwise unconventional method to sell a golf club,” adds Rüegg.

Trollbäck + Company in “Flaunt”
posted by amanda on 11/02/10

Jakob Trollbäck is featured in Flaunt: Designing Effective, Compelling and Memorable Portfolios of Creative Work, a new book consisting of case studies and interviews from industry professionals explaining how to effectively showcase a creative portfolio. Jakob offers his advice to students and even shares some details of his own first portfolio.

More information here!

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T + Co in Creative Motion Graphic Titling
posted by amanda on 09/30/10

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Trollbäck + Company is featured in Creative Motion Graphics Titling, a new book that explores the art and execution of the title sequence through conversations with various designers.  Using examples from three title sequences (Monsoon Wedding, TED 2009 Conference and PopTech), Jakob Trollbäck discusses how he uses simple effective techniques that are carefully choreographed to create an emotional connection with the audience and set the initial tone.

More info here!

2010 C4 Creative Clinic
posted by amanda on 09/09/10

Jakob Trollbäck will be speaking at the C4 Creative Clinic, a professional development event for creative and strategic professionals in the media marketing, promotion and design industries. The conference is designed to supercharge creativity and provide the tools that broadcast creative and promotion professionals need to stay relevant, be successful and further their careers. Trollbäck will be discussing how to create a timeless brand by finding its emotional tonality and connecting with the audience.

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To find out more information about the C4 event in Toronto, check it out on the C4 Creative Clinic webcite or their Facebook Page.

2010 AICP Show Open
posted by admin on 06/09/10

We had the honor of creating the opening sequence for the 2010 AICP Show. The sequence titled The White Cyclorama consists of the spaces in which images are “made”. These spaces act as a blank landscape on which any sort of commercial vision or fantasy is brought to fruition.

Music by Michael Montes.

World Science Festival 2010
posted by admin on 06/03/10

For the third year in a row we’ve created the open for the annual World Science Festival which premiered last night.  Check out this year’s open here and if you’re in NYC try and check out the festival!

Earth Made of Glass
posted by chris on 04/20/10

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Trollbäck + Company contributed titles and graphics for Earth Made of Glass, Deborah Scranton’s new film about Rwanda. Be sure to check out the powerful documentary at the Tribeca Film Festival the 26th of April.

For more information about showtimes and where to see the film be sure to check out the Tribeca Film website and the Earth Made of Glass Facebook Page.

P&G
posted by chris on 04/12/10

Check out our latest spot just hitting the air now. Produced with BBDO for P&G its playful animation showcases their Future Friendly products.

VFX Artistry
posted by chris on 03/24/10

Be sure to check out the new book VFX Artistry by Spencer Drate and Judith Salavetz. A visual tour of how the studios create their magic. Featuring a foreword by Jakob.

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Get it now from Amazon.com

Make sure to read the foreword by Jakob featured in VFX Artistry listed below.

FOREWORD:
In the beginning, there was imagination. When we first gained consciousness, there must have been precious little knowledge around. We were basically guided by instincts but besides that, we must have been pretty perplexed. Our brains must have compensated the lack of understandable facts by making up stories. Those early stories attempted to explain what reason couldn’t readily grasp. Occurrences in the outside world as well as our innermost, sometimes inexplicable thoughts and dreams were ascribed mystical, imaginative meanings. The arch of those stories became part of our reality. Archetypes made our lives a little more understandable, and through mythology, we attempted to find a larger purpose for our lives.

As a kid in Sweden, I learned everything about the old Norse Gods. I was taught that in the past, people believed that whenever there was a big thunder, it was the mighty Thor riding the sky with his power girdle and iron gloves, throwing his mighty hammer to create striking bolts of lightning. I thought it was cool. Man, those Vikings were really loopy. To be fair, we have to consider that they hadn’t heard much about discharge of accumulated atmospheric electricity.

But imagined realities can sometimes help to anchor us. Like Einstein’s famous fudge factor, the stories can be what make the equation work. From an existential point of view, it may be better to live in a fantastic, slightly made up but somewhat understandable reality than one that is totally opaque.

Besides the ability to fill in the blanks when reason grinds to a halt, imagination is essential when we try to figure out how things work. It allows us to experiment with different ideas and get a better perspective on life. In the game of imagination it is much, much better to be original, weird and passionate than to be right and true. The ability to inspire and project a different reality is essential for human progress. Imagination, and nothing else, makes us ask “what if?” and “why not”.

People with open minds and lots of creativity are therefore vital if you want to initiate change. But before we go ahead and randomly change stuff, it’s important to be able to conjure images of a better life and more interesting future. If you can’t imagine where you’re going, there is no urge to go there at all. However unbelievable and far-fetched the stories of Jules Verne were, they surely inspired us to dream of an amazingly different tomorrow. I’m sure that thousands of kids became explorers and scientists just because of him. The true genius of a visionary mind is the ability to project and inspire.

Still, finding explanations for what we can’t comprehend, and inspire us to move on is not all that our creative mind can do. Imagination – and its physical manifestation that we call magic – is essential for our wellbeing. To have the ability to stretch our minds and imagine a different life is a powerful antidote to hardship and suffering. You see it clearly in hard times, when we seem to flock to theatres and movies. It gives us a chance to take flight and trade our worries for a journey to magical places. The stories take us to other places where we can feel strong, righteous and happy.

No wonder that Magic, in whatever form, have fascinated people for thousands of years. In the past, magic was conjured through primitive, but cleverly hidden effects that depended on distractions to mask the fib that made the wonderful deception possible. Magicians were behind the first rudimentary special effects in the movies. Looking at them today, they seem pretty transparent and it’s hard to believe that anyone actually bought the deceit. But back then, we were still very much in awe of the large screen and not much was needed to make us believe. If the monster was scary enough – and the musical score made that abundantly clear – few people noticed, or cared, that it clearly was made out of papier-mâché and that a 2×4 was sticking out at the bottom. To eyes not yet used to visual tricks and minds that wanted to believe, that imaginary beast was real. The wish to believe in wonder is the best friend of all visual effects. Only cynics deny themselves the joy of being carried away.

Even simple setups had the power to capture our imagination. Everybody have heard about the infamous first screening of the Lumiere brothers train film where the audience stampeded out of the theatre in panic as the train seemed to overtake them. Amusingly, in that case the only effect was a cleverly positioned camera. But to the virgin eye still not familiar to movement on a 2-dimensional plane, it was all too real. As our eyes have become more used to primitive filmic tricks, visual artists are working hard to find new ways to amaze us with their visions. The first goal has always been to make the effect look more real. Robotic monsters and matte paintings was largely retired when rapid development in computer graphics made it possible to enhance and manipulate the visual experience in new ways. Those early computer generated visual effects have my son in stitches, but back then it worked wonders. Perhaps the effects were so over the top that they blindsided us.

All too soon, all that over the top CGI started to wear off. Here lies the true challenge in visualizing fantastic images; as soon as you have seen the effect on a screen, you know that it was all made up. It can still inspire our imagination the way a fantastic book does, but when the fantastic gets juxtaposed with the known world – it can lose some of its imaginative powers. Is it maybe so that the more you try to visualize the fantastic, the more common it becomes?

To counter this dulling effect, today’s visual effects are carefully incorporating physics of real life, and the best effects are carefully inserted into the world we live in. It makes sense that a slightly enhanced reality is much more believable than one that is totally over the top. The movie Blade Runner set the stage by showing a future where levitating ships and video pay-phones were worn and riddled with graffiti. 25 years later, computing power has increased about 30 thousand times, but it still stands out as one of the most amazing trips into the future. Seamless integration of effects and reality is incredibly powerful.

But what makes the visual effects field so endlessly fascinating is that you can never stay still. Renewal is a must since the ultimate achievement is to make us believe in imagination, and that can only happen if we see something that our minds haven’t already processed and filed under: Effects, comma, Visuals. Great storytellers and ingenious image-makers are well aware of this as they try to find new ways to open our minds to fantastic experiences. But in the end, it is not about showing us something that we haven’t seen before. We only get truly moved when the images tell a story that we haven’t heard before.

The most important thing is that we never lose the ability to believe. If we do, we’ll get old and gray. Whenever you hear a child tell a story and you sense that fantastic power of imagination, pray that she will be able to remain that spark. If she can stay that way, floating above the gravitational pull of life, her stories will be beautiful and true and at the end of the story, we will all be fine.

-Jakob Trollbäck

TED2010
posted by chris on 02/26/10

Once again we were given the opportunity to design and create the open for this year’s annual TED conference.  In case you missed it, you can check it out here!

nicole PLUS 20 Trollbäck + TED2010
posted by nicole on 02/24/10

plus20Click here to check out the latest PLUS newsletter featuring TED2010!

nicole Boards Magazine Cover & Feature
posted by nicole on 02/01/10

boardsCheck out Boards magazine January/February issue… Not only did we get to design the cover but we’re featured in Best Rebrands of the Decade inside!

nicole TV Land Rebrand featured in Boards Magazine
posted by nicole on 01/28/10

tvlandrebrand Boards Magazine has selected T+Co’s 2000 TV Land Rebrand as one of the decades best! You can view the article and watch our 2000 TV Land Montage by clicking here.

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posted by nicole on 01/06/10

Happy New Year from everyone at Trollbäck+Company! Click below to check out our 2010 montage.

nicole The Lazarus Effect
posted by nicole on 12/18/09

In support of World AIDS Day, Trollbäck + Co contributed the graphics to RED’s video, part of a campaign helping to fight aids in Africa. Click below to check out, “The Lazarus Effect.”

nicole Plus 19
posted by nicole on 12/03/09

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Click here to check out ‘Plus 19′, the latest installment of the T+Co. newsletter.