Barnkanalen

The final installment of the SVT rebrand included the children’s network Barnkanalen. The challenge here was developing an on-air look that would appeal to children ages 3-11 and also reflect the variety Barnkanalen offers in programming. Taking cues from Alice In Wonderland, Alexander Girard’s textiles, and Eames’ architecture, we wanted to create a fun and young, yet also modern style for the network. We shot slow-motion footage of network personalities jumping on trampolines and completed greenscreen comps for the backgrounds. Another important component of the project entailed creating a flexible system that allowed SVT to repurpose the content in the future for a broad range of IDs at virtually any length.